Insights

Field Notes

Practical thinking on sales leadership, marketing, and growth — written from the field and the research. No fluff, just what actually moves revenue.

Sales–marketing alignment is a leadership problem, not a tooling problem

Another platform won't fix a gap that lives in how the two teams are led. Where alignment actually breaks — and how to close it from the top.

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The first 90 days: diagnosing a stalled revenue engine

Before you change anything, you have to see clearly. A field-tested way to read a revenue engine and find what's really holding growth back.

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Hiring ready-to-sell talent: what collegiate sales programs get right

The best early-career sellers aren't born closers — they're trained. What university sales programs teach us about building a hiring pipeline.

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